I LOVE NEW YORK recently unveiled four new short films to promote tourism for New York State. In partnership with ProMotion Pictures, New York State’s iconic tourism campaign worked with teams of students at New York University’s Tisch School of the Arts Graduate School of Film to create the films. The project had two goals: to support the arts in New York in recognition of the 50th anniversary of state funding for the arts and to create unique, branded entertainment for New York State tourism.
Each team was tasked with creating a short film that entertained the viewer and highlighted New York State’s various assets. Resulting were four pieces, each demonstrating another reason to love New York:
Crush – Highlighting the Greater Niagara and Chautauqua-Allegheny regions http://www.youtube.com/watch?v=Qv7JpOX0p1o
Nuts for New York – Highlighting Central New York, The Catskills, Hudson Valley, Finger Lakes, The Adirondacks, New York City and Long Island regions http://www.youtube.com/watch?v=iankOLdbQEg
Nation in Crisis – Highlighting Greater Niagara, Capital-Saratoga and Finger Lakes regions http://www.youtube.com/watch?v=c5TcTqNmQRA
Love In NY – A series of vignettes, highlighting Greater Niagara, Long Island, and New York City regions http://www.youtube.com/watch?v=0CoP2Hx2Yws
As part of a larger partnership between JetBlue and the State of New York, the films will be shown on JetBlue’s in-flight seatback program. I LOVE NEW YORK will also be working with NYSCA to hold free public screenings at local art institutions statewide, film festivals (most recently, Syracuse International Film Festival) and may enter the films into the student category at upcoming film festivals for 2011.
The films will live on http://www.iloveny.com and can also be seen on I LOVE NEW YORK’S Facebook and Youtube pages. This week, I LOVE NEW YORK is encouraging everyone to check out the films and vote for your favorite by “liking” it on Facebook.