Origin of The Big Apple Nickname for New York City

Evolution of the Big Apple Name
During the 1960s and 1970s, New York City suffered economic, social and political problems. Some parts of Manhattan were no longer attractive for tourists. For example, the Theatre District and Times Square were considered quite dangerous during those decades. In an effort to revive tourism, NYC launched a widespread marketing campaign unlike any other. The official entity that was responsible for managing conventions and visits decided to brand the city as The Big Apple. This fun, catchy and exciting nickname was supposed to create widespread buzz and hype among potential tourists. By the early 1970s, The Big Apple had become a universal label for NYC. Visitors and residents alike started buying merchandise with a colourful apple logo that suddenly became a new symbol for the metropolis.Attractions and Symbols of the Big Apple
Based in the borough of Queens, the New York Mets of the MLB have embraced The Big Apple nickname since 1980. This franchise used the signature Home Run Apple to celebrate home runs at Shea Stadium. When the new Citi Field opened in 2007, the iconic symbol was retired. Disappointed fans pressured the New York Mets to save the original Home Run Apple. Fortunately, this installation was restored and preserved on the grounds of Citi Field. Before entering the stadium's gates, fans often pose in front of this popular symbol of the Mets and NYC. The intersection of West 54th Street and Broadway is officially known as The Big Apple Corner. A native New Yorker, Mayor Rudy Giuliani enthusiastically approved the renaming of the corner in 1997. Situated between Pier 46 and Pier 45 in Manhattan, the Apple sculpture is another notable landmark that celebrates The Big Apple nickname. Standing 9 feet tall, this bronze installation was made by Stephan Weiss, who was married to the world-famous fashion designer Donna Karan. The Apple has recently become one of the most popular attractions in the West Village neighborhood. This artwork is beautifully incorporated into the lush gardens along the Hudson River.Note: This information can change without notice. Confirm all details directly with the company in question.
The Big Apple Corner